Harry Potter: Wizards Unite™ launches at Simon Shopping Destinations


Simon Shopping Destinations has launched as the home of the augmented reality game, Harry Potter: Wizards Unite™, which is now playable across its 200+ properties across the United States.


Wizards Unite is a real-world mobile game from the makers of Pokémon GO, offering players an amplified experience investigating the chaotic magical activity leaked into the Muggle world. Players can work together to solve the mystery of this calamity whilst exploring real-world neighbourhoods and cities to discover mysterious artefacts, cast spells, and encounter fantastic beasts and iconic characters along the way.


Each of the 200+ properties now has increased rewards, with multiple sponsored Inns and Fortresses, giving players more XP and more spell energy than any other non-sponsored location in the US for the augmented reality game. In the future, select Simon properties will also host real-world events and QR assignments for the mobile game. Players can download from Google Play, AppStore or Samsung Galaxy Store, onto their iOS, Android or Samsung Galaxy smartphone.


If you’re headed to the states, here are some magical Simon properties close by popular hot spots where you can collect additional rewards and encounter more virtual enemies whilst doing some seriously stylish shopping.

For magical fanatics, Orlando is the dream destination with Universal Studios on your doorstep. Home to The Wizarding World of Harry Potter™, this theme park has a host of rides for families and friends to enjoy. Pick up a butter beer, catch the train at Hogsmeade Station, or see the nighttime lights at Hogwarts Castle for an evening of entertainment. Definitely don’t miss out on the new experience: Hagrid’s Magical Creatures Motorbike Adventure!


For more Potter-related fun, check out The Florida Mall (less than a 20 minute drive from Universal Studios)– perfect for family adventures and shopping galore. In addition to Wizards Unite, there is the Crayola Experience for little ones to enjoy – Orlando’s most colourful family attraction, which includes 26 hands-on activities. Also near to Walt Disney World Resort, the property also has an adjoining 511-room hotel, meaning there is a seamless transition between shopping and bedtime.


A 10-minute drive from Universal Studios is Orlando International Premium Outlets, which is home to 180 brand and designer stores with daily discounts of up to 65%. After a day of shopping and wizarding, families can enjoy a meal at Five Guys or the Sundial Cafe.

Enjoy a muggle makeover in New York


In New York, be enchanted by the range of shows and experiences in one of the most magical cities in the world. The Harry Potter and the Cursed Child Play is on Broadway, whilst Dylan’s Candy Bar in Upper East Side even sells the ‘Siriusly’ good Bertie Bott’s Jelly Beans and Chocolate Frogs.


To experience the wand-erful augmented reality (AR) world of Wizards Unite and discount shopping deals, visitors should head to The Mills at Jersey Gardens. Located just half an hour away from bustling Times Square, guests can enjoy more than 200 stores and tax-free shopping. Alternatively, there is Woodbury Common Premium Outlets, just an hour’s shuttle bus from Manhattan. Here, you will experience a true muggle makeover with designer names at incredible prices. Cast a spell over your wardrobe with some amazing new purchases, at the likes of Chloe, Burberry, Valentino and Dior.

Potter around Southern California


The US is famed for its amazing road trips, and there is nowhere better to experience one of these than by driving southern California. Home to Disneyland and Universal Studios Hollywood this is another bucket-list destination for Potter fans. Here you will also find The Wizarding World of Harry Potter™, which includes Flight of the Hippogriff™ and the Forbidden Journey™ for families to enjoy.


Just a 45-minute drive away, is The Outlets at Orange. Here visitors will find more than 120 outlet and value stores such as Calvin Klein, DKNY, Levi’s and Tommy Hilfiger. As well as enjoying the mobile game Wizard’s Unite, children can also enjoy entertainment at the AMC cinema or bowling at Lucky Strike.

Heading to the States and planning to shop?