From Miami to San Francisco: Brands that speak to Influencers

Traveling gives us the opportunity to take a bit of a new approach to fashion and reinvent ourselves. Discover new looks as you make your way from the Golden State to the Sunshine State!


Simon Shopping Destinations boasts three stylish properties in the Miami and Fort Lauderdale area, (Dadeland Mall, The Colonnade Outlets at Sawgrass Mills and Town Center at Boca Raton) and one outside San Francisco (San Francisco Premium Outlets).  All are a shopping MUST when you are in the area.


We took a look at fashion influencers based in artsy Miami and laidback San Francisco to show you how to rock both east and west coast style and everything in between on your next trip to America.



Valeria Barrientos


Instagram: @theurbangal

Embodying the sleek, design-orientated character of Miami is Valeria Barrientos, better known as ‘The Urban Gal.’ Both an influencer and vlogger, Valeria spends her time exploring the area whether it’s at the Miami Fashion Week, Swim Week or Art Walk – she’s sure to be at all the hottest events in the city!  Her style is sleek and cosmopolitan, with cool tones and feminine tailoring taking centre stage. To achieve the look, explore the mix of mid-range to designer brands: from high-street favourites such as ZARA and Urban Outfitters – available at Dadeland Mall – to US icons Alice + Olivia (found at Saks Fifth Avenue OFF 5TH) and high end luxury labels Gucci and Armani Exchange – available at Sawgrass Mills.

Christie Ferrari

Instagram: @christie_ferrari

Miami born but globally inspired, Christie highlights the fun and bohemian elements of the city, showcasing beautiful destinations across the globe to her 453,000 followers. Whether she’s at the beach or partying at Coachella, she’s sure to be on the move finding the world’s most exciting places. Christie is a fan of colourful prints and relaxed denim such as Levi’s, which can be found at Urban Outfitters and Macy’s within the classy Town Center at Boca Raton. Get her festival style with a dashing bag from Furla found at one of America’s favourite fashion retailers Nordstrom, or kick back in a funky pair of heels from Stuart Weitzman – also found in the property.

San Francisco


Stephanie Nguyen

Instagram: @sunkissedstephblog

Reflecting the luxury brands available at San Francisco Premium Outlets is Sun Kissed Steph, whose minimalist chic epitomises a high-end designer look.  Her Instagram is filled with architectural details, with bleached walls and palm trees providing the back drop. Her style, which has an ‘affinity for clean lines and a stark colour palette’, can be perfectly achieved in our outlet shops such as  AllSaints, known for its signature edgy aesthetic, whilst the laidback, contemporary style can be created with pieces from classic American brands Brandy Melville (available at PacSun) and Tibi (in Saks Fifth Avenue OFF 5TH).

 Anh S

Instagram: @9to5chic

Although California is known for its surfer-friendly vibe and relaxed tempo, San Francisco is also a thriving metropolitan hub.  Representing the city’s working population is marketing director Anh S, who is travel expert by trade and style queen by nature.  Her website is described as a ‘personal style diary’ with outfits that are both professional and elegant. Anh’s workplace chic can be found with tailored pieces from Christian Dior and The Row (available at Barneys New York) in San Francisco Premium Outlets, with the ultimate accessory emporiums Jimmy Choo and Michael Kors meaning you’re covered from head to toe.

Heading to the States and planning to shop?